Vision

To be amongst the most respected online e-commerce businesses in Pakistan and in the globe. To provide high quality products at market-competitive prices to our customers. To run the business as per the laws of Shariah and the laws of the land.

Mission

• Make a comprehensive business plan and vet it through available resources
• Apply the best efforts using the latest tools and techniques to run the online business
• Make SOPs and work procedures for the business in line with relevant ISO and Pakistani standards
• Employ the most competent staff, on merit
• Define the job description of each role — its authority and responsibility
• Implement career progression for employees — annual increments, promotions, incentives, bonuses, and penalties
• Identify the best original sources for the supply of goods
• Buy one of the best quality of goods
• Establish cost-effective transportation
• Implement an effective and efficient supply chain using the latest tools and techniques
• Maintain good hygiene standards where applicable
• Keep fairness, transparency, and equality in all matters and dealings
• Maintain records of all events — purchases, sales, recruitment, salaries, and more
• Periodically review records for analysis and retention, and discard unnecessary data
• Ensure the privacy of customer data
• Implement efficient and effective marketing techniques
• Resolve customer complaints within the stipulated time period
• Implement an efficient and effective customer feedback system
• Carry out periodic audits of records and transactions, including third-party audits where required
• Continuously enhance quality, service, business volume, and reach

Core Values

• Professionalism
• Honesty and integrity
• Transparency
• Customer-centric approach
• Security and trust
• Collaboration and teamwork
• Agility and innovation